Pinewood DMS achieves certification from Renault and BMW

Renault has certified Pinewood DMS as an approved international dealer management system provider, in recognition that it supports a range of Renault interfaces to help franchisees operate their businesses effectively.

It comes just months after Pinewood secured similar approvals from BMW, which certified Pinewood last summer and selected it as one of its partners in its 'retail integration strategy' (RIS).

And it's a year since it revealed new integrations with Ford and Volkswagen.

“Building upon a long partnership, we worked very hard with the Renault team during the certification process to ensure our DMS will keep Renault dealers compliant and simplify the digital customer experience," said Neville Briggs, managing director for Pinewood.

"Even down to managing warranty work, the process is easy with the integrations directly built-in to the DMS such as menu pricing, parts catalogues, and automatic stock replenishment."

He added: “We’re thrilled about the new certification and look forward to working together with Renault to create modern and innovative tools to support dealers and improve the Renault customer experience.”

Pinewood provides an all-in-one DMS solution for Renault dealers with a cloud solution combined with a high level of OEM integration for all brands, and it provides a role-based online training suite and 24-hour support resources for customers.

Regarding the earlier BMW announcement, Briggs said: "Our team at Pinewood are committed to working with both BMW UK and the team in Munich on a journey to build a modern set of integrations, built on services from BMW’s next-generation RIS layer.”

In 2020 Pinewood launched an online payment feature for dealers' aftersales departments to enable customers to make contact-free payments ahead of picking up their car after servicing.