A significant number of used car buyers are finding personal data from previous owners still stored in their vehicles' infotainment systems, according to a survey conducted by online marketplace Carwow.
It found that one-third (33%) of new owners found such data and further highlighted that a substantial majority of buyers (83%) expect dealers to take responsibility for wiping personal data from cars before resale.
Under current regulations, 'personal data' includes any information that could identify an individual, such as home addresses, email addresses, or phone numbers.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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