Jaguar Land Rover has appointed car dealer review website JudgeService as one of four preferred suppliers to provide lost sales follow-ups to 220 UK dealerships.

As part of the lost sales management programme, dealers will run a programme to identify where sales may have been lost and to create new opportunities for the sales team. 

JudgeService’s ProAct survey will be offered to dealers looking for independent customer feedback on their dealership visit.

ProAct uses targeted surveys to give dealers information about lost sales and what changes they can make to ensure future opportunities and prospects are maximised. 

It also aims to enhance customer service by enabling dealers to evaluate how a customer feels about their buying experience, what they think of a dealership and if they have identified any issues in the process. 

With research from JudgeService showing 35% of customers who chose not to buy a used car after visiting a showroom were still in the market to buy 48 hours after visiting the dealership, more dealers are choosing to use lost sales products to identify any customer leads.

JudgeService has recently doubled its contact centre staff and more than 790 dealers including Lookers, Vertu (Farnell), Perry’s and Colliers now use JudgeService to help them understand their customers’ experience and improve satisfaction and in turn increase sales, as well as encouraging and promoting positive customer testimonials online and via social media.