Rugby star James Haskell to join carwow at AM Live on November 10

Former England and British Lions rugby star James Haskell will be at the carwow stand during Automotive Management Live 2022 next week when he will auction off his Land Rover Defender SE 3.0 D250.

Visitors are urged to get their bids ready and join carwow at stand B30/B32 for its exciting auction to secure the 6ft 4in former Wasps RFC professional’s vehicle for their forecourt.

Haskell, who was also a contestant in I'm A Celebrity Get Me Out Of Here in 2019, will be there to meet visitors and ensure the Defender gets plenty of buyer interest.

The carwow team will also be on hand to show attendees how the online marketplace for changing cars can support dealers in acquiring used stock, and in selling new and used cars.

And during the event, in the Operational Excellence theatre. carwow managing director Sally Foote will draw on the company's wealth of data to highlight why prospective car buyers are lost or choose another dealer.

Foote said: “We’ve discovered 100 ‘intents’ or specific behaviours that help conversion. For example, responding within an hour increases the likelihood of a sale by a huge 30%, while personalised follow-ups are 2.3 times more likely to result in a purchase.”