Auto Trader is launching a new TV campaign designed to showcase the ease of selling a car through its private online listings.

The new TV campaign, focussing on a boy in a growing family that needs a bigger car, launches on t September 1 and will run throughout September and October.

Naomi Hahn, director of audience and brand at Auto Trader, said:  “It’s really important for us to continue to grow our audience and that’s all about increasing our relevancy to consumers.

“We help throughout the whole car buying process and our new Little Sister campaign shows consumers just how easy it is to sell their car through Auto Trader, and also offers them a huge choice of cars from thousands of dealers and private sellers to buy.”

The campaign will reach 21.9 million ABC1 adults, Auto Trader’s core buying and selling audience, and will be broadcast on primetime programming across ITV, Channel 4, Sky 1, Sky Atlantic and E4; as well as websites including 4OD, Sky Go and Demand 5.

The campaign will also include activity across digital display, social, PR, email, direct mail and pay per click.