Former Isle of Man TT motorbike racer and truck mechanic turned TV star Guy Martin has joined the electric movement with the purchase of his very own Honda e.

The one-time Honda racer headed to DM Keith's Grimsby dealership to make the purchase after stating that he was keen to join the electric movement, with the Honda e being his first-choice electric vehicle (EV).

Martin said that the compact elelctric city car's “futuristic technology, dynamic performance and enjoyable driving experience” were all part of his decision to buy Honda's first ever EV.

“There was only one winner for me when it came to choose an electric car", he said. "I have always been a fan of Honda and going electric with the Honda e seemed like the next natural step, especially to do my bit in contributing towards the environment.

“The team at DM Keith Honda were really accommodating and made the switch over to electric an easy one.”

Danny Sutton, sales manager at DM Keith Honda Grimsby, said: “We’re thrilled to be able to offer an electric car for environmentally conscious buyers such as Guy, that want a high-quality vehicle that doesn’t compromise on the classic Honda driving experience.”

The Honda e is priced from £26,660 - £29,160 including the government ULEV grant.

The car uses a 35.5kWh battery delivering a range of up to 136 miles.

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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