Stafford Land Rover is hoping that its new general sales manager will bond with a new breed of customer after joining the business from the Aston Martin retail network.

Sacha Noble had spent eleven years working in the Aston Martin network before joining the Land Rover facility, on Valley Drive, Stafford, which is operated by Swansway Garages.

Noble said: “The Land Rover brand is almost the only the brand that could have tempted me away from Aston Martin and I’m excited to take on a fresh challenge”

“Prior to Aston Martin I worked within the Land Rover network for six years. The changes the brand has undergone in the intervening years are simply extraordinary and only add to my enthusiasm at returning.”

Noble joins Stafford Land Rover with the dealership having sat on the number one spot in the Land Rover rankings for the majority of 2016.

Head of Business at the Valley Drive dealership, John Nimbley, said: “We’re delighted to welcome Sacha to our team; as we continue to grow his experience will be invaluable in ensuring that we continue to deliver the exceptional customer experience that we’ve become renowned for.”