Former Cap HPI head of partnerships, Jon Sheard, has been appointed as EnquiryMax in a bid to drive business growth and strengthen partner relations.

Sheard has 20 years of experience in the automotive industry, having worked for companies including General Motors and Experian Automotive.

Prior to joining EnquiryMax, he worked as head of partnerships for Cap HPI, where he was responsible for overseeing the development of relationships with third party system providers.

In his new role Sheard will lead the team in building strong partnerships with dealer groups, helping to ensure EnquiryMax software is best-placed to help dealers perfect their sales processes.

EnquiryMax founder and managing director, David Boyce, said: “Since launching less than four years ago, EnquiryMax has made significant steps in the lead management system space.

“We are delighted to welcome Jon to our team and we believe his expertise will be invaluable as we grow both nationally and internationally.”

Sheard said: “I’m excited to join an already very successful company to drive further growth.

“It’s a small but exceptionally passionate team, who have already demonstrated incredible knowledge of the automotive retail sector over the last few years.”

The expansion of the senior management team follows a period of success for EnquiryMax, which has included recent roll-outs across Jaguar Land Rover franchises, as well as Marshall Motor Group and Stoneacre dealerships.