BTC has appointed three new personnel to support its continued business expansion in UK and international markets.

The automotive consultancy has taken on Jim Ellis, Chris Parish and Umar Butt and BTC chief executive Guy Allman has hailed the new trio’s “wealth of experience.”

Ellis joins BTC from West Sussex Kia, part of the Birchwood Group, where he held the position of sales manager and will assume the role of senior consultant, delivering BTC’s range of sales training programmes to franchised dealers across the UK.

Also joining in a senior consultancy role, Parish will be responsible for helping to implement autoVHC, BTC’s electronic vehicle health check system, across the business’s growing international dealership market.

Parish has more than 30 years’ experience in the automotive industry, having worked for several leading dealer groups and most recently worked as fleet aftersales manager for Fiat.

Butt takes the position of business development manager.

Bringing an array of experience in a number of industries, including electronics retail, medical retail and the automotive sector, Butt’s new role will see him support BTC’s sales and operations teams across the business, with a focus on driving revenue, profit and return on investment for stakeholders.

Allman said: “With Jim, Chris and Umar each bringing a wealth of experience and complementary skills, we’re delighted to welcome them on-board.

“In addition to boosting our service offering, these key appointments reflect BTC’s commitment to becoming a leading consultancy for today’s automotive industry.”

The expansion of the team follows a period of success for BTC.

Last year the company surpassed the 1000th installation of its electronic vehicle health check software autoVHC, which, BTC claims, has helped generate more than £750m of incremental service business for franchised dealers worldwide since 2007.