Most profitable brand at Q3 Carwow auctions revealed

Luxury marques emerged as the top-performers for potential dealer profit margins in Carwow’s online auctions during the third quarter.

Porsche however triumphed, offering average profit potential of £3,144, surpassing other high-end brands such as Audi and Lexus.

The rankings were determined by comparing actual auction sale prices to CAP Retail valuations, revealing the best profit opportunities for dealers.

Notably, luxury SUVs dominated the top spots, with half of the top 10 most profitable models belonging to this category.

A 2022 Range Rover Sport led the way in terms of individual models, offering a potential margin of £5,785. Following closely were a 2019 Porsche 911 at £5,548 and a 2020 Audi Q8 at £4,358.

Sally Foote, Carwow’s chief commercial officer for the Sell My Car division, commenting on the findings, said: Our quarterly analysis continues to show a strong representation of volume brands alongside familiar premium marques. This reflects strong and sustained patterns of demand across the wider used market, as well as illustrating the diversity of stock now available on our platform.”