Kia UK toppled premium Japanese brand Lexus’ seven-survey stint at the top of the National Franchised Dealers Association’s (NFDA) Dealer Attitude Survey Winter 2022/2023.

The Korean brand, which delivered a record 100,000 registrations and launched a new corporate identity for its showrooms in 2022, scored 9.3-out-of-10 in the bi-annual survey’s crucial ‘how would you rate your manufacturer overall?’ question.

New car franchises' 'overall' rating from the National Franchised Dealers Association’s (NFDA) Dealer Attitude Survey Winter 2022/2023Lexus scored 9.2 as Mini, which is expected to roll-out direct-to-consumer agency model retail in 2024, jumped four places in the rankings to finish third with a score up 0.6pts at 8.8.

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