Lookers and Mercedes-Benz have teamed-up to open the German premium car brand’s largest pop-up shop to date – in Brighton’s Churchill Square shopping centre.

A Mercedes-AMG Petronas Motorsport Formula One simulator will be a key draw to shoppers during its opening period, which covers the key festive shopping season for seven weeks from November 22 to January 10.

Located on the lower level of Churchill Street shopping centre, adjacent to Debenhams and Lakeland, the facility will also offer customers the chance to experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class and the all-electric smart EQ forfour.

In the Approved Used Zone, customers can explore the best-selling GLA.

A variety of gifts will be available to buy, including F1 merchandise, and customers showing their Mercedes-Benz or smart key enjoy 10% off all items in-store.

Mercedes-Benz franchisee, Lookers Group, has partnered the brand for its latest pop-up shop venture.

The top AM100 group operates dealerships in Brighton, Gatwick and Eastbourne.