Mazda UK has agreed a partnership with Feefo to handle customer experience on its Mazda.co.uk website.

Feefo offers an invitation-only reviewing approach, ensuring that it’s only authentic Mazda owners that can post their feedback via a review on the Mazda experience.

The programme has been live for just short of three months and in that time Mazda has received over 1,000 certified reviews with 97% of owners rating their vehicle four or five stars.

John Bache, digital and data optimisation manager at Mazda, said: “We’ve always believed in the power of customer advocacy

“We wanted a partner that gave visitors to our site real assurance that the reviews they were reading were from verified owners, and Feefo is a well-established brand that gives us exactly that.

“Purchasing a new car is an extremely well-considered purchase, so it’s vital we give as much information as we can to our customers. Alongside strong reviews from the media, endorsement from our customers is a powerful incentive to buy”

Visitors can visit the website and search for reviews mentioning specifics of the car, such as specification, space or driving experience, so they can find the reviews that truly matter to their driving needs.

Consumers will get feedback they can trust from real Mazda owners. They’re then able to focus on what matters to their needs when choosing their next car purchase. The aim to enhance the customer experience with this genuine review system is an important factor in Mazda’s new website.

Earlier this year Mazda announced UK pricing and specifications for the all-new Mazda 3 hatchback as UK retailersand the new model is now the latest new addition to franchised retailers' showrooms.

Last month, Mazda UK managing director, Jeremy Thomson, also spoke to AM editor Tim Rose about his "key to a happy retail network" following a positive result in the most recent National Franchised Dealers Association (NFDA) Dealer Attitude Survey.