Wessex Garages launches £100k multimedia campaign to promote EVs

Wessex Garages has launched a multimedia campaign worth £100k to raise awareness of its new and used electric vehicle (EV) range.

The street-art inspired campaign, ‘The Quiet Revolution’, promotes Wessex Garage’s EV range, focusing on affordable EVs as opposed to high-end, expensive models, it said.

The campaign will span across radio, TV and digital media platforms, and has been created by creating marketing agency, Fiora.

The campaign includes a website landing page with ‘electric car matcher’ functionality that provides users with information on charging points, grants, and new/used car searches.

Wessex Garages said the function allows the customer to identify their current driving needs. Once the user completes all four questions, the platform provides the customer with a range of electric and hybrid cars to test drive.

The campaign launched on TV on September 1 on ITV and Sky ADSmart and aims to deliver 7.3m impacts/impressions to around 1.5m people in the region over the course of the campaign.

Chris Wiseman, managing director at Wessex Garage, said: “We’re incredibly excited about this campaign. There are so many misconceptions surrounding electric vehicles, and we want to play a big part in changing that, starting with addressing the cost.

“As an EV driver myself, along with the rest of the management team, we know the extensive benefits of going electric, from its environmental impact to the fact they’re cheaper to run and service. We’re constantly inspired by our customers passion and knowledge about EVs. 

“With the increasing popularity of EVs and the 2030 ban on new fossil fuel vehicles fast approaching, we really wanted to put our marketing budget into something bold and different.”

Recently, Wessex Garages opened its fourth Nissan dealership with a new showroom in Newport, South Wales.