Honcho to manage Carzam’s paid media strategy

Digital used car retailer Carzam has appointed Honcho to manage its paid media strategy in a bid to boost its digital presence.

The company, which was founded by Big Motoring World boss Peter Waddell and former Cox Automotive president John Bailey, has a target of selling 20,000 this year.

Central to marketing agency Honcho being awarded the contract was its proprietary SMARTFeed technology, which enables Carzam to advertise its stock, complete with vehicle specification, in real-time across search and social media.

“As a fellow digital disruptor, we are excited to be partnering with Carzam at the start of a journey which is already seeing them shake-up the way used cars are sold through the delivery of its game-changing e-commerce platform,” said Chris Ailey, CEO and founder of Honcho.

“Our background in the automotive and retail sectors and innovating solutions like SMARTFeed technology, puts us in a unique position to help Carzam achieve its growth ambitions this year and beyond.

“We’re looking forward to working with the Carzam team and get their stock in front of even more in-market online customers,” Ailey added.

Carzam aims to shake up the digital used car market with a strategy to put customer service first and foremost, offer a next-day turnaround on much of its stock and employ a team of high profile automotive industry experts.

Ashley Wade, Carzam’s chief marketing officer added: “It is a pleasure to be working with Honcho moving forward. As companies I feel we are very aligned in our approach to technology, resulting in a more fulfilling experience for customers.

“In a sector as rapidly changing as used cars, data must be at the centre of everything we do. Honcho’s tools and services will allow us to provide our customers with a more enriched experience based on the exact make, model and spec of cars we have for sale.”

In 2019, Pentagon Motor Group commissioned Honcho to handle its digital marketing across its multi-franchise operations.