Ex-Liverpool and England footballer Jamie Redknapp features in a series of heycar TV adverts in a marketing campaign launched in partnership with Sky Media.
Through its first TV partnership, the online automotive marketing platform aims to accelerate its market traction with car buyers by showcasing ‘feelgood’ content across ‘uplifting’ programming on Sky channels, including A League of Their Own, Russell Howard, and Friends.
The ads, created by Sky Media’s production team, present a day in the life of Redknapp, made better by the positive experience of a heycar car purchase, as he travels to Sky Studios as part of his work on shows like A League of Their Own.
Tracy Woods, marketing director at heycar, said: “Jamie really brings to life what makes buying a car with Heycar such a unique and rewarding experience in high quality content that allows us to align closely with our target audience.
“Being such a familiar and much-loved face across Sky’s premier, feelgood shows such as Redknapp’s Home Fixtures and Sky Sports Super Sunday, makes him the perfect fit for our message.”
Earlier this year AM completed a '10 minutes with...' interview with Mat Moakes, chief executive of heycar, in which he gave details of the businesses growth seven months after it launch with the benefit of free trials for UK car retailers.
heycar recently partnered with SilverBullet to boost its online car sales capabilities amid rising customer demand for digital purchasing.
The campaign aims to drive contextual reach and frequency amongst heycar’s audience to create greater awareness and consideration of the brand.
Part of the driving force which inspired Sky Media’s response to heycar’s brief is Thinkbox’s need states – tapping into its target audience’s needs to ‘indulge’, ‘experience’, and seek ‘comfort’.
The two TVCs will run across linear TV, VOD and Sky AdVance. The heycar campaign was created by Sky Media and brokered by Omnicom Media Group’s PHD.
The ad will run until December 14, 2020.
Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Jessica Maguire
Web producer
Jessica is the event and digital content co-ordinator for all our events.
Until April 2023 she was our web producer.
She started her career as a content writer for a digital marketing agency that specialised in financial services, where she worked for more than two years.
Jessica was awarded the degree of Bachelor of Arts with Honours in Multimedia Journalism in 2017.
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