Vertu Motors expands with MG at Bristol Street Motors Beaconsfield

MG Motor UK and Vertu Motors have extended their partnership with a second Bristol Street Motors dealership opening in Beaconsfield, Buckinghamshire.

The showroom is based on the town’s Station Road adjacent to the Vertu Motors Mercedes-Benz of Beaconsfield site and carries a range of new and used cars as well as offering on-site electric vehicle (EV) charging, servicing and aftersales.

The first Bristol Street Motors MG site opened in Carlisle, Cumbria, in August 2021.

The company said it has added MG to its portfolio as the brand offers opportunity to increase sales and EV penetration.

Robert Forrester, chief executive of Bristol Street Motors, said: “We’re very pleased to create our second MG dealership at Beaconsfield. It’s great to be able to create jobs in the area with this investment.

“The MG brand has a long history and a very bright future, and I’m delighted that Bristol Street Motors is part of that.

“MG delivers incredible electric and hybrid vehicles at affordable prices, opening up the option of owning a zero-emissions car to more people than ever before.”

MG currently offers six models in the UK including three plug-in cars – the MG ZS EV, the MG5 EV and MG HS Plug-in Hybrid, all backed up by MG’s 7-year warranty and dealer network.

Forrester has told AM that he is “buying used cars everywhere I go” as part of the AM100 PLC’s efforts to keep its forecourts stocked.

Vertu Motors recently highlighted further growth potential through an “increasingly visible acquisition pipeline” after delivering a record £51.8 million adjusted pre-tax profit in H1 2021.

Guy Pigounakis, commercial director at MG Motor, said: “Working with a group as high profile as Bristol Street Motors shows just how far and how quickly MG has grown in recent years and, with our rapidly growing EV portfolio in particular, how attractive the MG franchise has become.”

The OEM has added more than 35 new retail partners in 2021 as it targets a network of 140 by the end of the year.

MG recently revealed that it is targeting increased fleet sales following the promotion of national fleet sales manager Geraint Isaac to the newly-created role of head of fleet.