Vertu Honda has partnered with Forces Cars Direct to offer preferential offers on cars for members of the armed forces and emergency services.

With 15 dealerships across the country, the Honda division of Vertu Motors said that it was "proud" to announce accreditation from the organisation, which supports and rewards the military - from the Army, Marines, Navy and RAF in the UK or overseas, and emergency services community from the Police, Prison, NHS and Fire and Rescue services.

Vertu Honda Sunderland’s general manager, Billy Taylor, said: “It is fantastic to be able to show our appreciation to our service community and emergency response personnel and they can benefit from better deals when buying their next car.”

Forces Cars Direct supplies British military members and veterans in the UK with new car discounts of up to 35%, plus tax-free cars available for those serving overseas.

Members of the armed forces and emergency services, whether serving or retired, will now be able to receive exclusive deals through the new partnership with Vertu Honda, Forces Cars Direct and sister company Motor Source Group.

Vertu Honda’s group operations director, Chris Taylor, said: “Customers can access our wide range of cars through the schemes, in the knowledge they will be getting the very best prices, not to mention the excellent service the whole group prides itself on.”