Citroen has announced a new retail concept for its van operations, which it hopes will underline its commitment to business customers in the future.
Branded ‘La Manufacture Citroen’, it requires specific franchise standards, such as displaying a ‘hero’ vehicle high up on a branded podium to immediately identify the site and promote Citroen’s offering, and a dedicated car park and reception area for customers.
Extensive use of masts and banners, and illuminated signage and symbols will explain the commercial offers and vehicle specifications, and Citroen suggests a covered area displaying the its flagship vehicles will provide more comfort for customers.
Inside the showroom, there will be a vehicle on display on a podium at the entrance, plus the complete range of business vehicles in various configurations.
Citroen believes the use of red and white, plus light oak panelling and grey fabric, will underscore the business-like look and feel in the showroom and workshop.
The new van sales corporate identity is already being trialled at Reims in France and Amsterdam in the Netherlands, and Citroen aims to roll it out across its van dealer network internationally over the next three years.
The French brand said the design for La Manufacture Citroen has graphics which reflect the professional world of building sites and workshops, through their red and white striped design.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
geraldine - 20/09/2018 13:03
stop telling the dealers what to do you are a disaster area your sales have collapsed and you are one of the worst franchises again to have on the smmt report . get your own house in order and speak to your network before thy disappear ,.reading this article they seem to think that a dealer can come up with another 30 parking spaces from somewhere on a different planet I think .all manufacturers need to lay off their networks at the moment unless they wish them to go the same way as the high street we are in for a very tough two years get a grip and get back to some reality !! get off your arses and visit your dealers as we are not happy bunnies at the moment !!