Kia Motors UK has implemented dual language customer surveys at its eight Welsh dealerships.

In what the dealership believes to be a UK first, it has given Welsh speaking customers the chance to respond to forms in their chosen language, in recognition of the 19% of Welsh speakers in Wales.

Kia’s customer experience manager David Hart said: "When you visit Wales the first thing that strikes you is the fact that all the road signs are in both Welsh and English, and if you telephone a Kia dealer in Wales they will answer the phone with both a ‘hello’ and ‘shwmae’. It seemed obvious that we should also offer our customers the same choice when responding to our surveys.

“As part of Kia Customer Experience Programme we send customers digital surveys to gauge their experiences on the dealership itself, the car they have bought and the level of service they have received. It seemed only right that we should offer this in both languages.”

Gravell’s has four dealerships across South Wales. Managing director Johnathan Gravell said: “It’s great to see Kia embracing the wonderful Welsh language, our customers are important to us and to be able to communicate to them in the language of their choice celebrates the family like care that they can expect from the dealerships and the brand.”