A former technician at Bristol Street Motors Peugeot Worksop has been appointed as the dealership’s new business manager in charge of a four-strong sales team.

Matthew Lillicrap has been appointed to improve the sales department, as part of a new team headed by branch manager James Roebuck.

Lillicrap has worked at the dealership since February 2012.

Prior to his appointment, he worked in various roles at the dealership including as a technician, workshop controller and service manager, before moving to a customer-facing sales position.

Since moving into sales he has generated a large volume of repeat business and new sales.

Lillicrap (pictured) said: “Since starting to work here as a technician, the business has changed almost beyond recognition.

“These days, it’s an incredibly dynamic and professional place to work whilst also keeping that balance with a friendly and approachable style, with the emphasis on great customer service.

“Not only is this a new role for me, but I’m also heading up a brand new team.”

James Roebuck, general manager of Bristol Street Motors Peugeot Worksop, said: “Matthew’s appointment reinforces the fact that Bristol Street Motors rewards hard work and recognises talented individuals and their worth to the business.”

Bristol Street Motors recently launched an ‘Evolution’ talent development program which aims to identify and develop talent in the business to develop managers.