AM100 car dealer group Vertu Motors plans to operate all its dealerships under the Vertu banner by April 2025, ditching the Bristol Street Motors and Macklin Motors brands, to enhance marketing efficiency and drive cost savings.
Vertu's beginning almost two decades ago was founded on Bristol Street Motors, the decades-old AM100 dealer group which publicly-listed Vertu acquired in 2007 from Paul Williams some three months after former Reg Vardy executive Robert Forrester and his team completed Vertu's IPO.
In 2010, Vertu Motors expanded into Scotland, where it trades under the Macklin Motors brand whose dealerships represent Ford, Hyundai, Kia, Mazda, Nissan, Peugeot, Vauxhall and Toyota.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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