AM100 car dealer group Vertu Motors plans to operate all its dealerships under the Vertu banner by April 2025, ditching the Bristol Street Motors and Macklin Motors brands, to enhance marketing efficiency and drive cost savings.

Vertu's beginning almost two decades ago was founded on Bristol Street Motors, the decades-old AM100 dealer group which publicly-listed Vertu acquired in 2007 from Paul Williams some three months after former Reg Vardy executive Robert Forrester and his team completed Vertu's IPO.

In 2010, Vertu Motors expanded into Scotland, where it trades under the Macklin Motors brand whose dealerships represent  Ford, Hyundai, Kia, Mazda, Nissan, Peugeot, Vauxhall and Toyota.

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The latest AM industry special issue

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AM Dealer Recommended 2025

In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.

Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme. 

We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.

Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.

Find out who they are and learn from them how they can problem solve in your business.

Plus perspectives on success: how having the right partnerships goes a long way to ensuring good outcomes for any dealership.

 

 

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