Professor Jim Saker, regular Automotive Management contributor and president of the Institute of the Motor Industry, ponders on the consumer's perception of the name above a dealership's doors.
Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case characters in visual harmony,” according to the brand.
Select Car Leasing has unveiled a major revamp of its vans division, signalling a strategic step forward in the UK van leasing market.
Pinewood Technologies has upgraded its earnings guidance as the pureplay automotive software firm prepares for major overseas expansion supported by a brand refresh as Pinewood.AI.
AM100 car dealer group Vertu Motors plans to operate all its retail outlets under the Vertu banner by April - ditching the Bristol Street Motors and Macklin Motors brands – in a bid to enhance marketing efficiency and drive cost savings
BYD is the most widely recognised new entrant brand among car buyers outperforming fellow Chinese brands as well as those from the US and Vietnam, according to consumer research by JudgeService.
