Vauxhall uses Instagram to put new Mokka SUV on driveways

Vauxhall has introduced a new Augemented Reality (AR) filter that allows users of social media platform Instagram to see how an all-new Mokka SUV would look parked on their driveway, ahead of its official launch.

The technology allows users to walk around the vehicle virtually and see inside, months ahead of its arrival in UK dealerships. More than 14,000 people have already used to new feature.

Peter Hope, Vauxhall’s marketing director, said: “The all-new Vauxhall Mokka is bold and innovative. With the Vauxhall Mokka Augmented Reality filter, we wanted to give customers the chance to see how it will look as part of their daily lives and experience our new design language and interior features virtually, before it arrives in the UK next year.”

The smartphone camera filter superimposes the new Mokka in 3D over photographs or video feeds created with the device, with users able to see how the car will look in their surroundings.

Users can walk around the vehicle using their smartphone and step inside.

Other car brands have been working on virtual experiences since the coronavirus pandemic hit. Peugeot, Ford and VW Group are among those that are trialling new services.

The second-generation Mokka features a bold new look and is the first model to feature the new Vauxhall Vizor front panel. Inside, the Vauxhall Pure Panel interior that is made up of two screens up to 10 and 12 inches in size debuts.

Petrol and diesel engines will be offered, as well as a 100% electric variant, the Mokka-e. With a 50kWh lithium-ion battery and a 136PS electric motor, the new Mokka-e has a range of 201 miles) and is capable of supporting up to 100kW rapid charging – with up to an 80% charge taking less than 30 minutes.