AI-powered customer engagement specialist AutoChat is to rebrand as Novaco AI to reflect its expansion beyond chat-based assistance into a fully integrated platform of virtual assistants across multiple communication channels.
At the heart of Novaco AI is Nova, an intelligent assistant that enables dealerships to manage interactions seamlessly via websites, WhatsApp, messaging services, and email inboxes.
The company has also revealed plans to introduce voice integration later this year, enhancing its AI-driven customer service capabilities.
“Novaco reflects the full scope of what we’ve built - and where we’re going,” said Maarten Bekkers, founder and CEO. “Our clients don’t just need digital tools. They need intelligent assistants that work seamlessly across their business. That’s exactly what Nova does.”
The rebrand draws inspiration from the astronomical ‘nova’ - symbolising a powerful burst of innovation as well as representing ‘New Opportunity through Virtual Assistants’.
“This is a natural next step for us,” Bekkers added. “It gives our customers clarity, and gives Nova the stage she deserves — as the intelligent, cross-channel assistant at the heart of everything we do.”
Author:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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