Euro Car Parts charts significant online shift due to real-time tracking

Euro Car Parts has reported a 40 per cent increase in its online sales in the last 12 months, as more garages switch to ordering parts digitally.

The automotive parts supplier hit a quarter of a million online orders in August alone – delivered through its Omnipart website and through integration with garage management systems (GMS) including Carsys, MAM's Autowork Online, GarageHive and Techman. 

The growth in online sales can partly be attributed to real-time order tracking, which enables garages to track their order from the moment it is placed until delivered, helping technicians to use their time efficiently. 

Other benefits of ordering through Omnipart include Haynes Pro integration, which gives technicians access to installation guides and timings, as well as a Service Kit Builder – a simple way to identify all of a vehicle’s service parts in one click. 

To encourage more garages to embrace digitalisation and realise its benefits, LKQ Euro Car Parts offer priority fulfilment and can deliver 85% of orders within an hour to most of the UK and Ireland.

Kevan Wooden, chief commercial officer at LKQ Euro Car Parts, said: “We’ve made major investments in our online ordering process to create fantastic market-leading, last-mile expediency.

“We’ve found that once garages make the move to online ordering, they continue to increase their usage, finding the process quicker and more convenient than ordering over the phone. They are also able to save time by easily actioning online returns and eliminating human error and the potential for misquoted part numbers – all while freeing up the phone lines for customers to use.

“As the aftermarket progresses with its digital transformation, I’m excited about the role we can play in helping thousands of garages and workshops deliver work more efficiently and build customer trust and loyalty. But it’s important not to forget that we’re still at the end of the phones when our customers need us, for a more complex order they want to discuss, or to talk about other services like training that will help prepare their businesses for the future.”