72% of aftersales customers open to upsell offers, research shows

Nearly three-quarters (72%) of aftersales customers are open to being upsold additional products and services when checking in their vehicles for service, repair, or MOT, according to a new survey commissioned by digital aftersales specialist Tjekvik.

The nationwide study found that 31% of customers are "very interested" and 41% are "somewhat interested" in learning about value-added products during their visits. Service plans are the most in-demand product, with 39% of respondents showing interest, followed by seasonal check-ups (34%) and oil top-ups (28%).

Meanwhile, items like vehicle lifestyle accessories (13%) and key fob batteries (16%) generated the least interest.

Younger drivers, particularly those aged 18 to 24, showed the highest level of interest in upsells, with 60% being "very interested," while older drivers aged 65 and over were the least engaged, with 45% expressing little to no interest.

Regionally, Northern Ireland emerged as the most receptive market, with 92% of respondents open to upsell offers, while only 34% of customers in the West Midlands were interested.

Christian Mark, CEO and co-Founder of Tjekvik, highlighted the potential of digital tools in the upsell process: “Digital tools in place, dealers can better identify customer needs and provide targeted upsell opportunities, driving improved revenues per transaction.”

Tjekvik’s self-service check-in solutions, available both in dealerships and remotely, allow customers to manage their check-ins while being presented with relevant product and service options in a clear, consistent manner—something traditional service advisors may struggle to offer due to time constraints or limited training.