Japanese premium carmaker Infiniti is to offer drop-in test drives to consumers during Music Cube events at London's Westfield shopping centres.
The events - free live concerts over the last two weekends in October - are being partnered by Infiniti which will display its new Q50 2.0-litre Turbo near the stage.
The car will also be available for test drives on an on-road route close to the Westfield London (White City) and Westfield Stratford City shopping centres.
François Goupil de Bouillé, Infiniti vice president for Europe, Middle East and Africa, said: “Infiniti prides itself on designing cars to always be innovative. With test drives available from the Westfield sites we are able to demonstrate how this new technology can be fun, exciting and involving for the driver.
"Music Cube does the same for the music industry, delivering a new way to listen to live music during this unique and rewarding event.”
Music Cube events at Westfield London (White City) run from Friday October 24 to Sunday October 26, and at Westfield Stratford City from Friday October 31 to Sunday November 2.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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