The new Land Rover Discovery Sport made a uniquely British public debut today, ahead of the Paris Motor Show.
A pair of Discovery Sport vehicles were shown aboard a giant barge on the River Seine, to mark the arrival of the brand’s new premium compact SUV, with a structured outdoor course to show the model’s capability.
Fresh from the runways of Paris Fashion Week, Rosie Huntington-Whiteley made a surprise appearance on Land Rover’s own floating catwalk.
After revealing Discovery Sport to the world’s media for the first time, the 80-metre long barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral.
Highlighting the significance of the new premium compact SUV, Discovery Sport will be the only vehicle displayed on the Land Rover stand throughout the first media preview day of the Paris Motor Show (October 2).
Land Rover design director and chief creative officer, Gerry McGovern, said: “Designed and engineered to be the world’s most capable and versatile premium compact SUV, this is a vehicle that will appeal not only to existing Land Rover customers but to a whole new group of people who may never have considered Land Rover before, it is quite simply the most accomplished vehicle in its segment.”
The Discovery Sport will be produced at Land Rover’s Halewood facility in Liverpool and will go on sale in 2015.
> Check out our picture gallery of the Paris Motor Show 2014, here - https://www.am-online.com/galleries/paris-motor-show-2014-live/36970/
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