An initiative at the Goodwood Festival of Speed this month will reward any Mercedes-Benz customers for their loyalty to the premium brand.
The carmaker will create The Keyholder's Club, a dedicated private viewing platform with light refreshments that is accessible to any Mercedes owner and their guests on production of any Mercedes-Benz brand key, whether for an old or newer car, van, truck.
Keyholders and their guests will be able to watch the action in a comfortable and relaxed environment. The Keyholder’s Club will also enable guests to enjoy the excellent view and shelter from the weather, should it misbehave.
Nearby, the Mercedes-Benz stand at the Goodwood Festival of Speed will be home to a display of the very latest cars, particularly those from AMG, with the new A45 AMG, the new E63 AMG, the new SLS AMG Black Series and the new SLS AMG Electric Drive are all making an appearance.
Also on display, some three months before its showroom debut in the UK, is the new S-Class – the most advanced car Mercedes-Benz has yet created.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Bruce Lewis - 05/07/2013 15:49
Funny that, BMW have done that at Goodwood for years!!