Seat has unveiled its new brand logo at the Paris Motor Show on its next-generation Leon.

The Spanish manufacturer believes the new corporate identity marks the beginning of a new era for the brand which includes the new Mii city car, Toledo hatchback, revised Ibiza and the next-generation Leon.

Prices for the new Leon were also revealed at the show – with prices £15,670 and £22,375. Order books open on October 1 and dealer deliveries will be ready for the March plate-change.

James Muir, President of SEAT S.A., presented the new car and the logo during SEAT’s Paris show press presentation this morning.

He said: “The next step in Seat’s evolution is the presentation of our new company logo. It reflects those brand values I just mentioned: clean, pure design and precise, quality engineering.”

The arrival of the new Leon in showrooms next year is likely to prompt a roll out of new signage across the UK Seat network.