Honda has launched a new price match proposition, the ‘Honda Price Promise’, where Honda dealerships promise to match any like-for-like quote for servicing, repairs, new tyres or MoTs from any garage within a 10 mile radius of the site.

The scheme will run until March 2013. Customers have to get a quote in writing from another garage and take it into their local Honda dealership.

The new customer proposition addresses the perception that franchised dealerships are more expensive than independent workshops or national fast fit chains – a perception recently registered by a survey carried out by Impetus Automotive.

The report found that over 66% of the 1,250 people questioned believed that a franchised dealer was ‘always more expensive’ than an independent workshop.

Honda said the initiative will encourage customers to bring their Honda “to the people who know it best for all their repair and servicing needs”.