Audi is to invest around €10m (£6.8m) this year in a three-and-a-half year network service development scheme branded ‘Q-Power’, a name the company says signals ‘quality’ and ‘quantum leap’.

The scheme aims to make Audi the most customer-satisfying of the premium car brands and help drive average dealer profits to two per cents of sales, from the 1.2 per cent German network average of 2005.

Some 50 staff will be dedicated to the Q-Power programme, including external agencies’ staff. The programme will embrace all the factors related to the customer interface, including new customer acquisition, used car sales, data management and financial management.