Pinewood signs landmark five-year deal with Volkswagen Group Japan

Pure-play software business Pinewood has signed a five-year contract with Volkswagen Group Japan to implement its Pinewood Automotive Intelligence platform across all Volkswagen and Audi dealerships in Japan.

Volkswagen Group Japan is responsible for the import and distribution of Volkswagen and Audi vehicles, parts, and accessories throughout Japan, operating a nationwide network of 350 dealerships.

This strategic partnership represents a significant expansion of Pinewood’s customer base with roll-out and associated revenues expected to begin in the first half of 2026.

Bill Berman, chief executive of Pinewood Technologies Group, commented: “We are delighted to welcome Volkswagen Group Japan as a customer and strategic partner. This agreement marks a significant milestone for Pinewood, and we believe our Automotive Intelligence platform will support Volkswagen Group Japan in driving both growth and operational efficiency across its retail network.

“As highlighted at our Capital Markets Day in October 2024, Japan is a core focus in our international expansion strategy. We look forward to deepening our collaboration with Volkswagen Group Japan and hope to bring additional OEMs in Japan on board in the near future.”

Lennart Nigmann, group network management director of Volkswagen Group Japan added: “This platform will significantly enhance the customer experience and streamline operations for our dealer partners. The integration of various Volkswagen Group systems into a single, unified platform represents a major step forward.”