Eight questions to... Jason Cranswick, commercial director, Jardine Motors Group

Cranswick: As commercial director, I have responsibility for providing a framework of support upon which our dealerships and divisions rely. This support covers areas including our regulated activities (F&I and data), marketing (online and offline), used car wholesale, customer services and business improvements.

I also lead our group-wide innovation drive, which is a tremendously exciting part of our business approach. In an organisation such as Jardine Motors Group, it is important that we encourage entrepreneurialism while also having a consistent application of core processes to underpin our performance.