8 Questions To Kia Product Genius Lucy Ford

Lucy Ford (pictured), a Kia product genius at Bolton Kia, reveals the importance of her role in educating consumers about the features and benefits of electric cars.

What are the main responsibilities of your role?

The Kia genius role aims to help guide customers through the sales process in a non-pressurised way. We help them feel at ease while they are deciding which model best suits their requirements, for example through personalised demonstrations and test drives. Another part of the role is to assist with online enquiries, we go the extra mile and make personalised videos and photographs of the specific car a customer has enquired about. We’re also trained to know all the specifications of the entire Kia range and this helps us guide customers in the right direction for what they seek.