Volkswagen: We are listening to dealers on targets, not dictating

Consultation and not dictation is the way Volkswagen sets targets, says Alex Smith (pictured), the brand’s UK director of passenger cars.

Smith, who until July 1, 2014, was director of Volkswagen Commercial Vehicles, defends his target-setting and retailer margins, outlining how talking to his network fosters appreciation of his goals and helps to establish a consistent, customer-focused sales agenda throughout the brand’s 208 dealerships.

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