Following a steady registrations fall over a number of years – hitting a low of just under 2,700 in 2017 – and struggling to find an identity after an era in which it rode the crest of a motorsport wave, Subaru conceded that it had not exactly played a blinder in the UK market.
Automotive development director, Torbjörn Lillrud, said: “We have not treated the brand correctly in the UK for the past five, six, seven, eight years. We had a very good time and fantastic era with the STI and WRX, and we maybe became a little bit stuck in that story and that history.”
But those 2017 registrations figures shocked IM Group, into action, and it responded with a new brand strategy that set a target for 10,000 annual registrations.
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Sean Farley - 10/02/2021 19:24
I have a Forester XT and unless Subaru give us in the UK the same cars as offered to US and Australian buyers looks like it will be my last Forester. Hybrids don’t have to be gutless . Look at the Volvo T8 or the new land rover defender. The current Forester hybrid is totally gutless compared to these and my XT and incapable of towing my caravan to boot. Such a tradegy