Xpeng to launch UK franchise network in 2025 with up to 20 retailers

Chinese car brand Xpeng is set to reveal its first UK dealership in early 2025, the first of 20 retailers the manufacturer has charged with establish a comprehensive network by the end of the year.

This announcement follows Xpeng’s partnership with automotive distributor International Motors to bring the brand to the UK.

Leading the charge is the highly anticipated Xpeng G6, a premium mid-size pure-electric coupe SUV with 800-volt supercharging and an extended driving range.

During a presentation to the National Franchised Dealers Association (NFDA), William Brown, managing director at IML and head of Xpeng UK, stressed the importance of strong dealer partnerships.

“We firmly believe that a network of strong dealer partners is critical for delivering a positive brand experience to customers. While some manufacturers have shifted to direct-to-consumer sales models, we remain committed to the traditional dealer model.”

IML said it plans to work with forward-thinking dealers passionate about EVs to provide Xpeng customers with excellent coverage across the UK.

By the end of 2025, up to 20 retailers are expected to be in place, supported by a wider aftersales network. Further expansion could see the network grow to 40 retailers by the end of 2026 as sales volumes increase.