Maserati's three-pronged plan for success

Consider then that, for Maserati, the power of its big brother’s brand brings with it something of a headache.

As the Trident-badged Italian manufacturer looks to lock horns with Audi, BMW, Jaguar and Mercedes-Benz – this year doing so with the help of its first SUV, the Levante – it seems Maserati’s close ties with Ferrari are becoming almost as much of a hindrance as a help.

Peter Denton, general manager at Maserati North Europe, said the introduction of diesel engines, reduced servicing times and costs and a focus on leasing and contract hire are helping to transform the brand.