Norfolk Motor Group is a case in point, and niche is the operative word. NMG has built its business across four locations in Norwich over the past 46 years on the back of niche, low market share, Asian car brands. Its current portfolio consists of Korean brand Kia, Japanese Suzuki and Chinese Great Wall. However, it has previously represented Daihatsu, SsangYong, Proton, Lotus and TVR.
>> See a gallery of images of AM's visit to Norfolk Motor Group here
“The secret of making a success from fairly niche businesses is ultimately you have to have a passion for it and an enthusiasm that possibly exceeds that of the manufacturer.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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