Some of that may be due to the regulatory hoops that must be jumped through but the experience is still not a fun one for every customer, believes O’Hanlon. Which is one of his reasons for founding Waylands in November 2017.

O’Hanlon was blessed with time to think in 2016 after selling Ridgeway, the AM100 regional dealer group he ran with founder and chairman David Newman, to Marshall Motor Holdings for £106.9 million. But with the experience he gained at Ridgeway, he decided he was not going to quietly fade away from the industry.

What drove him to start Waylands just over a year later?

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