Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.
Give workers flexibility on social media, but ensure you protect your business reputation
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
RMB Darlington’s general manager Paul Walker has achieved staggering traction on LinkedIn, with a video of a special surprise handover featuring racing driver Max Coates.
Drive Vauxhall retailers will take part in a two-week training roadshow from CitNOW to improve the Group's video engagement skills.
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Automotive Management Live 2018 is finally upon us and AM wants car retailers and suppliers to share their experiences with the editorial and events teams via social media.
Dealers have said that the car buying process is drawn out by social media enquiries and buyers wanting to part-exchange for more than they’re worth, study finds.
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
Car buyers are being lured into scams on social media offering bogus car leasing deals, according to the The British Vehicle Rental and Leasing Association (BVRLA).
Imperial Cars' Neil Smith outlines tactics to get the most from Facebook
Engaging with customers through social media has become the norm for companies across a range of sectors and car reatilers should be paying close attention to the approach of businesses in other sectors.
Inchcape’s Cooper BMW dealership in Durham has launched a new media marketing strategy following the appointment of new head of business Richard Skinner.
Franchised car dealers using social media are being urged to implement a social media policy to avoid reputational damage.
This short film from Marketing Delivery looks at how car dealerships can effectively promote their businesses using social media like Facebook and Twitter.
Chorley Group's new Digital Response Team has completed 75% of all its sales at times traditionally considered 'outside of office hours' after introducing late-night car buying to meet the changing needs of its customers.
