Used car service plans have been hailed as a major opportunity for the year ahead following an annual research survey carried out by EMaC.
Service plans will become a key customer retention tool as customers make fewer visits to dealerships and workshops, The Warranty Group has predicted.
Car dealers who offer own-brand service plans have a valuable new option with which to entice customers.
Purchase Direct has said dealers using its service club card loyalty scheme have seen a tenfold increase in take up in the first half of this year.
Emac has now exceeded a million service plans since the business was launched in 2004.
Vauxhall has launched a new service plan offer which lets customers build their plan online and customise the level of service they require for their vehicle.
Used car service plan opportunities are being routinely ignored by many franchise dealers, says The Warranty Group.
Dealers who offer their own service plans have a distinct advantage over those who only sell manufacturers’ products.
Car dealer Lookers, number four in the AM100, has reported the seventh successive year of profit improvement in the six months to June 30, 2015.
AutoProtect has entered the service plan market with the introduction of its Foresight Service Plan, with early trials of the facility seeing dealers’ double conversion rates.
EMaC has partnered with Suzuki GB for the provision of its national service plan product.
