Richard Harrison is stepping down as managing director of Seat and Cupa UK to take a “well-earned career break” after 16 years with Volkswagen Group.
Seat has partnered with suicide prevention charity Campaign Against Living Miserably (CALM) to pilot a mental health ‘SOS’ feature to its new vehicles.
Seat has revealed its largest SUV, the Tarraco, which will be sold in five- and seven-seat versions in 2019 and is expected to continue the brand's conquest sales.
Poor dealer profitability in 2016 has led Seat UK brand director Richard Harrison to describe it as “a year of consolidation”.
Seat has a plan to address its image issues with a new marketing strategy called ‘created in Barcelona’.
Seat is investing heavily in bringing its dealer network up to scratch for the corporate market, says its director Richard Harrison.
Seat’s new brand director wants more of his dealers to invest in helping increase the level of corporate car business achieved by his company.
