Motors has strengthened its multisite advertising service by adding Parkers to its network of partner websites.
Car buyers researching their next vehicle purchase on Parkers have gained access to 80,000 used car listings as part of a new partnership with heycar.
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
Car retail bosses have voiced concern that a failure to re-open car showrooms in-time for the March number plate change will impact jobs and the economy, claiming “MPs fundamentally do not understand business”.
More than a third of car buyers have recorded their intention to “buy a new car as soon as possible”, despite the current COVID-19 ‘Lockdown 3’ restrictions.
A survey of over 2,100 in-market car buyers conducted by What Car? heard that 66% felt their purchasing decision had been completely unaffected by the impact of the COVID-19 coronavirus crisis.
Increasingly stringent COVID-19 mitigation measures across the UK have failed to deter car buyers from their purchasing journey, with 95% still ‘in-market’ according to new research by Parkers.
