A surge in second hand car sales has been indicated by a 300% pro rata rise in sales via the Wizzle online marketplace, the business’ creator has claimed.
Motors.co.uk has launched a mobile-first version of its AutoEdit platform to cater specifically for users of Apple’s iphones and ipads.
New research reveals that buyers are increasingly prepared to buy cars online when they are backed up by the reassurance of a franchised dealer, according to NFDA Trusted Dealers.
Hyundai has officially launched its own Click To Buy online new car selling platform with the promise of a haggle-free, fixed price service and home deliveries.
Smart has launched a new website offering a complete online sales solution for customers buying its fortwo and forfour hatchbacks.
What Car? has launched its online new car sales portal after partnering with 500 UK-wide dealers to deliver a range of offers to its 2.2 million website users.
A speedy new website has boosted online views by 12.5% and dealer leads from visitors by 14.5%, according to Motors.co.uk.
BCA has reported its highest average monthly penetration seen this year of 27% as its Live Online platform broke records during November.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Direct car sales are the biggest threat to Auto Trader but Brexit could prompt a two year business boom for the UK, according to chief executive Trevor Mather.
The automotive industry has a challenge on its hands, with car sales set to fall next year in the wake of Brexit and falling consumer confidence.
BCA will aim to put digital services at the heart of its future plans after seeing a 25% increase in online sales over the past 12 months.
A third of potential customers who start their buying journey with an online enquiry will take their business elsewhere if they do not garner a response within four hours, according to a consumer survey conducted by Dealerweb.
Motors.co.uk has targeted speed and heightened customer engagement with the launch of a new website to speed up consumers’ search for a new car.
Mazda Motors UK sales director Peter Allibon is celebrating after its dealer network achieved record profitability but admitted that manufacturers and dealers must work together to maintain margins in 2017.
Tootle has appointed Amy Buckley as its head of product and partnerships as it ramps up its expansion plans following a 52% month-on-month growth.
Geely Auto Group has launched new global car brand Lynk & Co with the intention of pursuing a retail proposition which cuts traditional retailers out of the equation.
Auto Trader has expanded its online listings via a new proposition which will now advertise thousands of brand new cars.
Motors.co.uk has partnered with a government-backed scheme to offer essential advice to new parents.
Seat has begun selling new Mii city cars through the Amazon marketplace.
