Hyundai has officially launched its own Click To Buy online new car selling platform with the promise of a haggle-free, fixed price service and home deliveries.

Customers visiting the new platform, initially announced by Hyundai in November last year, can research and buy a new Hyundai for a fixed price at a time that suits them and Hyundai claims that the entire process can be completed in less than five minutes when purchasing with cash.

Dealerships remain in the car-buying loop, with sales completed via a handover slot at a dealership or by home delivery.

Any customer buying a new car on finance via the Click To Buy site will need to visit their local dealership to complete the relevant paperwork.

Trade-in cars can also be taken to the dealership on the selected handover date or will be collected from the customer if home delivery has been chosen.

For added flexibility, those purchasing through Click To Buy can also choose to collect their new car in the evening and at weekends from participating dealerships, Hyundai said.

Tony Whitehorn, president and chief executive of Hyundai UK, said: “I’m incredibly excited to launch Click To Buy today, our new website which allows customers to buy a new Hyundai completely online through our entire dealer network across the UK.

“The site is simple, intuitive and importantly can save customers valuable time – in fact if you’re paying by cash, the entire online process is possible to complete in about the same time as it would take to refuel your car.

“Through fixed pricing, the site also removes the need to negotiate which is a real benefit for those who feel uncomfortable doing so or simply don’t have the time.

“Customers can even have their new car delivered straight to their front door – now that’s convenient.”

Currently, the Hyundai i10, i20, i30, Tucson and Santa Fe are available to purchase through the Click To Buy site.

When customers visit Click To Buy, they’ll be able to get a trade-in price for their current car, use trade-in funds towards the new car purchase, configure their new car, add accessories and service plans, arrange finance and pay a deposit.

Configurations and finance valuations can also be saved for up to 14 days and returned back to at a later stage if the customer needs time to think about their decision.

Whitehorn added: “Click To Buy aims to make the car buying process easier and more transparent than ever before.

“Consumers today demand choice and simplicity; they already expect to be able to buy a car in the same way that they’d be able to purchase their clothes or electrical goods online.

“This is a pivotal time for the car industry as a whole and the start of what I think will be a transformative period in terms of how people buy and own cars going forward.

“I’m delighted that we are leading the charge and we will continue to innovate within this space moving forward.”