Volkswagen Financial Services (VWFS) has recorded a double digit jump for Millennial and Gen Z customers switching to vehicle finance during the pandemic.
Millennials (24-39 year olds) are expected to lead a car ownership ‘boom’ that will benefit the post-COVID car retail sector, according to the 2020 EY Mobility Consumer Index.
Perrys Motor Sales has said that its launch of the new Perrys Leasing service has come in response to the “seismic shift of millennials preferring to rent rather than buy products and services”.
Research by Motors.co.uk has revealed that millennials looking to buy used cars are more likely to search vehicles online by their monthly cost.
Millennials are the most likely car buying age group to have their purchase effected by the uncertainty surrounding Brexit, with many opting for cheaper used cars
The rejection of car ownership is likely to become the “new norm” according to a government report which has highlighted the falling number of teenagers getting behind the wheel.
Car dealers (and journalists) can learn a thing or two from academia on the rigours of accurate research
Over a third of Millenials are willing to buy a car online according to the findings of a new Trustpilot survey as growth in online car buying appears to buck the trend of a declining market.
It’s a popular sentiment that the younger generation - often known as Millennials - simply aren’t interested in buying cars. At least, not in the way that their parents did.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Millennials may be the best educated generation ever, but by their own admission they know very little about how to buy a car.
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
Young motorists are the most likely to walk into a dealership and expect to drive away with a new or used car on their first visit, Auto Trader research suggests.
