Good data helps car dealers keep their communications timely and relevant to ensure customers are happy. Sector specialists share their marketing expertise to help dealerships be more efficient.
A new COVID-19 aftersales whitepaper has questioned whether franchised car retailers are properly prepared for a June surge in servicing demand – and continued peaks and troughs to follow.
Marque Group has appointed former Lookers managing director Allan Rushforth as its new managing director for Europe.
Marque Group, whose UK automotive sector businesses include Vital Software UK and Three60 CRM (previously MDF Data Solutions), has acquired Aura Corporation, the customer experience software business.
